英国家庭在新学年前购买校服的支出出现明显下滑。1根据调查数据，校服平均花费降至54.53英镑，较去年同期的62.29英镑下降12.5%。1这一变化反映出生活成本危机对家庭预算的持续压力。
数据显示，家庭采购行为发生了显著转变。144%的家庭优先考虑降低成本，即使需要牺牲校服质量；另有33%的家庭试图在成本和质量之间寻求平衡。1超市访问频率随之下降，7月峰值时超市每周访问量为4.97亿次，随后访问次数减少了1800万次。1在零售市场竞争中，Ocado销售增长13.3%，为增速最快的超市，而Asda实现0.1%的同比增长，这是其自2024年3月以来首次实现增长；相比之下，Tesco的市场份额从28.1%下跌至27.8%。1
British families are significantly reducing spending on school uniforms ahead of the new academic year, with average expenditure falling to £54.53—a 12.5% drop compared to £62.29 a year earlier 1. The decline reflects mounting household financial pressure, as 44% of families are now prioritizing lower costs even at the expense of quality 1.
The spending cuts are reshaping consumer behavior across the retail sector. While 44% of households are prioritizing cost reduction, 33% are attempting to balance affordability with quality 1. Supermarket visits in July fell by 18 million compared to the previous peak of 497 million transactions, underscoring the broader squeeze on discretionary spending 1. Among major retailers, Ocado achieved the fastest growth at 13.3%, while Asda recorded its first year-on-year increase since March 2024 at 0.1%, though market leader Tesco saw its share slip from 28.1% to 27.8% 1.
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