美国演员悉尼·斯维尼为体育预测公司Novig拍摄的广告因性感化女性运动员而遭到广泛抨击1。广告中斯维尼穿着暴露、摆出运动姿势，引发了关于女性体育形象呈现方式的激烈讨论。澳大利亚奥运游泳冠军艾瑞亚妮·蒂特姆斯等运动员纷纷声讨这一创意，蒂特姆斯表示："我以为我们真的要摆脱这种狗屁了"1。
临床心理学家撰文分析指出，这场争议反映了更深层的社会问题——过度聚焦女性外貌而非能力1。女性运动员面临相互矛盾的压力："要强壮，但不能太肌肉发达；要运动员气质，但仍要保持女性气质"1。多名运动员通过发布自身训练和比赛照片进行回应，强调力量、技能和努力1。专家指出，这种身体意象问题对各年龄段、各竞技水平女性的体育参与产生了负面影响1。
American actress Sydney Sweeney's appearance in a sports prediction company advertisement has drawn widespread backlash from athletes and commentators who argue the campaign undermines women's sport 1. The advertisement features Sweeney in revealing clothing posed in athletic stances, prompting prominent figures in women's sports to speak out against the imagery.
Australian Olympic swimming champion Ariarne Titmus voiced her frustration with the advertisement's approach, stating "I thought we were really moving past this bullshit" 1. In response to the campaign, female athletes have shared training and competition photographs that emphasize their strength, technical skill, and dedication rather than appearance 1.
A clinical psychologist specializing in body image and eating disorders contends the controversy reflects a deeper societal problem: excessive focus on women's physical appearance at the expense of their athletic capabilities and achievements 1. Female athletes face contradictory cultural pressures to be strong while avoiding appearing too muscular, and to display athletic prowess while maintaining conventional femininity 1. This tension affects women's sports participation across all age groups and competitive levels 1.
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