美国女演员悉尼·斯威尼为体育博彩公司拍摄的广告引发强烈批评，因其以性感化方式呈现女性运动员形象。1该广告中斯威尼裸露身体，仅用足球等运动器材遮挡私处。1
澳大利亚独立议员扎利·斯蒂格尔将这则广告称为"令人难以置信地令人失望且令人反感"，1认为其将女性身体商业化用于体育博彩宣传，同时将女性运动贬低为"性感化的笑料"。1斯蒂格尔指出，这种做法违背了女性运动员为被认可为严肃竞技运动员所做的数十年努力。1
退休澳大利亚游泳冠军阿里亚娜·蒂特穆斯表示这则广告是"一记迎面痛击"。1水球运动员玛蒂尔达·基恩斯则发布视频展示"真实的女性运动内容"作为回应。1
American actress Sydney Sweeney's advertisement for a sports betting company has ignited controversy in Australia over its portrayal of female athletes.1 The advertisement features Sweeney with minimal clothing, using only sports equipment to cover herself.1 Independent Australian politician Zali Steggall condemned the campaign as "incredibly disappointing and just offensive," arguing that it undermines decades of effort by female athletes to be recognized as serious competitors.1
Steggall emphasized the problematic messaging of the advertisement, stating: "It uses a woman's body to sell sports betting while reducing women's sport to a sexualised punchline."1 Retired Australian swimming champion Ariarne Titmus similarly criticized the ad as "a kick in the face," reflecting the frustration among female athletes at what they perceive as a setback for women's sports.1 The backlash highlights concerns that the campaign sexualizes and commodifies female athletes' bodies rather than celebrating their athletic achievements.1 In response, water polo player Matilda Kearns posted video content showcasing "real women sports content," offering a counterpoint to the controversial advertisement.1
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