新京智库在2026年中国国际服务贸易交易会上发布《中国城市旅居康养口碑观察报告2026》1。同程旅行数据显示，2025年1月至6月与2026年1月至6月间，该平台康养度假订单量同比增长10.4%，康养度假人群年均出游2.3次1。其中18岁至35岁年轻客群占比达到53.4%，已成为市场增量的重要来源1。
与会专家强调，康养产业的发展不应盲目跟风。黄潇婷教授指出："不是每座城市都适合做全品类旅居康养，有的适合短周期疗愈，有的适合长期旅居"1。城市应根据自身资源禀赋和服务能力精准定位，避免康养产品同质化1。蒋依依教授将年轻客群旅居方式概括为"蜂鸟式旅居"，强调提供介于长租公寓与酒店之间的"服务式短住"1。在年轻客群的选择决策中，医疗是"否决项"，住房成本是"筛选项"，公共服务和社区生活是"隐形项"1。
专家同时建议，热门旅居城市需从单纯引流转向管理承载力，建立与本地居民的利益共享机制1。
At the 2026 China International Service Trade Fair, the Beijing News Think Tank released the "China City Wellness Tourism Reputation Observation Report 2026," highlighting how young adults aged 18 to 35 have become a crucial growth segment in the wellness tourism market.1
Data from Tongcheng Travel shows that wellness vacation orders grew 10.4% year-over-year when comparing January-June 2025 with the same period in 2026, with wellness tourists taking an average of 2.3 trips annually.1 Young clients aged 18 to 35 now account for 53.4% of the wellness vacation demographic, representing a major source of market expansion.1
Experts caution against standardized development across cities. Professor Huang Xiaoting emphasized that "not every city is suited for offering a full range of wellness tourism services; some are better positioned for short-term therapeutic stays, while others suit long-term residential tourism."1 The report identifies three critical factors shaping young travelers' choices: medical services function as a deal-breaker, housing costs serve as a filtering criterion, and public amenities and community life operate as hidden factors influencing decisions.1
To address evolving demand, Professor Jiang Yiyi characterizes the young clientele's travel style as "hummingbird tourism," emphasizing the need for "serviced short-term accommodations" positioned between long-term rental apartments and traditional hotels.1 Popular wellness cities are advised to shift focus from attracting visitors to managing capacity, while establishing benefit-sharing mechanisms with local residents to ensure sustainable development.1
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