苹果公司近日对Apple Store零售店实施了新的开店管理规则。1根据彭博社记者马克·古尔曼的报道，苹果要求零售店比标示营业时间提前5分钟开门，并在首批顾客入店时，全体员工必须鼓掌迎接。1
在开门前的晨会期间，员工需遵守更为严格的要求。1具体包括员工全程站立、不得饮用饮料或使用电子设备。1同时，苹果还在探索利用人工智能技术来改进零售服务体验，包括为Genius Bar预约测试AI生成笔记功能，以及在Apple Store应用中测试用于解答产品问题的AI助手。1
Apple has implemented stricter pre-opening procedures at its retail stores, according to reports citing Bloomberg's Mark Gurman.1 The company now requires retail staff to open doors five minutes before the posted opening time to greet initial customers.1 During this early opening window, all employees must applaud as the first customers enter the store.1
The adjustments extend to pre-shift briefing protocols, where employees are required to remain standing throughout the meeting and are prohibited from consuming beverages or using electronic devices.1
Alongside these operational changes, Apple is testing artificial intelligence capabilities to support its retail operations.1 The company is piloting AI-generated notes for Genius Bar appointments and experimenting with an AI assistant within the Apple Store app designed to answer customer product questions.1
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