9月13日，"全国文旅景区NPC宁波大团建"活动在浙江宁波举行，来自全国各地的景区NPC齐聚展示沉浸式互动体验。1杭州"西湖卖花郎"、西安"长安杜甫"、唐山"河头老街三剑客"等景区NPC参展，通过诗词对答、赠花互动等方式与游客进行沉浸式互动。1
景区NPC正在改变游客的旅游体验方式。西湖卖花郎扮演者蔡家乐表示："每送出一束花，就是一次文化传递"。1唐山河头老街"长安杜甫"扮演者王子航认为："能让大家在游玩中感受诗词之美、读懂盛唐风雅，就是这份工作最大的意义"。1宁波象山影视城NPC余铭化身李白，手持吉他弹唱国风曲目，融合古典与现代。1
游客对这种沉浸式体验反应热烈。游客李晨表示："这让我觉得旅游景区不再是地图上的一个点，而是一场值得奔赴的相遇"。1业内观察认为，NPC热背后反映的是游客对"参与感"与"情绪价值"的双重需求，这些NPC已成为景区新的引流入口和"情绪入口"。1
A nationwide initiative showcasing non-player characters (NPCs) as interactive attractions has transformed how visitors engage with cultural tourism destinations. On September 13, the "National Cultural and Tourism Scenic Area NPC Ningbo Assembly" took place in Ningbo, Zhejiang Province, bringing together NPCs from multiple renowned locations to demonstrate immersive visitor interactions 1. Featured performers included the "West Lake Flower Merchant" from Hangzhou, the "Chang'an Du Fu" character from Xi'an, and the "Three Swordsmen of Hetou Old Street" from Tangshan 1.
These costumed performers leverage cultural storytelling to create emotional connections with tourists. Cai Jialing, who portrays the West Lake Flower Merchant, explained: "Every bouquet I give out is a transmission of culture" 1. Similarly, Wang Zihang, performing as the poet Du Fu at Tangshan's Hetou Old Street, stated: "Helping visitors appreciate the beauty of classical poetry and understand the elegance of the prosperous Tang Dynasty is the greatest meaning of this work" 1. At Ningbo Xiangshan Film and Television City, performer Yu Ming takes on the character of Li Bai, combining ancient poetry with modern elements by playing guitar and performing contemporary folk music pieces 1.
Visitors have responded enthusiastically to this approach. Tourist Li Chen remarked: "This makes me feel that a scenic spot is no longer just a dot on a map, but rather a meaningful encounter worth the journey" 1. Industry observers attribute the popularity of this trend to tourists' dual desires for active participation and emotional fulfillment 1, marking a significant shift from passive sightseeing to engaged cultural experiences.
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