苹果iPhone 18 Pro系列于9月13日晚8点在淘宝闪购平台启动预售，其中iPhone 18 Pro起售价为9999元，iPhone 18 Pro Max起售价为10999元1。预售首小时的销售额较去年同期iPhone 17 Pro系列实现翻倍增长，其中iPhone 18 Pro Max 256GB勃艮第酒红色版本成为首发当日最受欢迎的机型1。
此次预售热度空前，淘宝闪购平台苹果全系硬件产品成交额相比平日单日增长超过25倍1。预售开启仅数分钟，首批货源便告售罄，"苹果18抢不到"随即冲上微博热搜第一1。依托全国超过4000家苹果授权专营店的供货保障，部分区域实现最快18分钟内送达1。
Apple's iPhone 18 Pro series launched its pre-sale on Taobao Flash on September 13 at 8 p.m., featuring two models with starting prices of 9,999 yuan for the iPhone 18 Pro and 10,999 yuan for the iPhone 18 Pro Max 1. The first hour of pre-sales generated double the sales revenue compared to the same period for the previous-generation iPhone 17 Pro series 1, with the iPhone 18 Pro Max 256GB in Burgundy Red color emerging as the most popular variant 1.
The surge in demand was reflected across Taobao Flash's broader Apple ecosystem, as overall daily transaction volume for Apple hardware products increased more than 25 times compared to regular trading days 1. Leveraging partnerships with over 4,000 Apple authorized retailers nationwide to ensure adequate supply 1, the platform managed to deliver units to certain regions within as little as 18 minutes 1. The demand was so intense that initial inventory sold out within minutes of the pre-sale opening, with the hashtag "couldn't grab iPhone 18" reaching the top of China's Weibo trending list 1.
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