苹果正式发布iPhone 18 Pro和iPhone 18 Pro Max两款新机8，均搭载首发的2纳米制程A20 Pro芯片8。其中iPhone 18 Pro起售价9,999元，iPhone 18 Pro Max起售价10,999元8。两款机型将于北京时间9月12日晚8点开启预购，9月18日正式发售48。
新款iPhone 18 Pro系列在硬件上进行了重大升级。A20 Pro芯片在Geekbench 7单核跑分中创造纪录，性能较英特尔Core i9和AMD Ryzen 9桌面处理器最高快32%5。iPhone 18 Pro采用6.3英寸屏幕，Pro Max采用6.9英寸屏幕8，屏幕抗刮划能力提升至3倍8。摄像头方面，新机配备4,800万像素融合式摄像头系统，首次新增可变光圈主摄8。电池续航创造历史新高，iPhone 18 Pro视频播放最长34小时，Pro Max最长43小时8。此外，两款机型支持在6米深水下停留最长30分钟，MagSafe无线充电功率最高15瓦8，提供黑、银、冰川蓝和勃艮第酒红色4种配色8。
京东已启动iPhone 18 Pro系列的预购渠道，推出多项促销活动1。用户购买iPhone可享以旧换新至高补贴900元，Apple Watch S12至高补贴800元，AirPods 5至高补贴220元1。对于早鸟票中签的用户，京东提供500元以旧换新补贴并赠送AppleCare Services原厂服务1。此外，京东还提供24期免息券和6期免息券等金融优惠1。
海外市场方面，iPhone 18 Pro在美国的起价为1,199美元（256GB版本）2。美国主要运营商也推出了预订优惠，T-Mobile和AT&T提供最高1,200美元的预订优惠6，Verizon则推出年度升级计划3。
Apple has unveiled the iPhone 18 Pro and iPhone 18 Pro Max, featuring the new 2-nanometer A20 Pro processor 258. The iPhone 18 Pro starts at 9,999 yuan, while the Pro Max begins at 10,999 yuan 148. In China, pre-orders opened on September 12 at 8 p.m. local time, with devices launching on September 18 148. The A20 Pro chip delivers single-core performance in Geekbench 7 that exceeds Intel Core i9 and AMD Ryzen 9 desktop processors by up to 32 percent 357.
The new flagships introduce a variable aperture camera system with a 48-megapixel main sensor 8. Battery life reaches historic highs for iPhone, with the Pro supporting up to 34 hours of video playback and the Pro Max achieving 43 hours 8. The display resists scratches three times better than before 8. Both models feature a super-ceramic shield, support water resistance down to 6 meters for up to 30 minutes, and offer MagSafe wireless charging at up to 15 watts 8. Screen sizes stand at 6.3 inches for the Pro and 6.9 inches for the Pro Max 28, with four color options: black, silver, glacier blue, and burgundy red 8.
JD.com, a major Chinese retailer, is running multiple promotional campaigns for the new lineup 1. Customers trading in older iPhones can receive up to 900 yuan in credit, while Apple Watch S12 trade-ins yield up to 800 yuan and AirPods 5 trade-ins up to 220 yuan 1. Early bird lottery winners receive 500 yuan in additional trade-in credit plus complimentary AppleCare Services coverage 1. The platform also offers 24-month and 6-month zero-interest financing options 1.
In the United States, major carriers are providing substantial incentives 3567. T-Mobile and AT&T offer discounts reaching up to $1,200 on pre-orders 3567, while Verizon provides an annual upgrade plan 37. Apple's online store went offline ahead of pre-orders due to anticipated demand 3.
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