日本潮流服饰品牌WEGO与动画《我的英雄学院》的联名商品合作因发售时间的历史敏感性在中国引发风波。该联名商品原定于9月18日发售1，而这一日期恰为九一八事变纪念日，引起中国消费者的强烈抵制1。
WEGO中国分公司在11日深夜发布道歉声明，宣布终止联名合作并删除相关宣传信息1。日本母公司也正式终止与《我的英雄学院》的联名合作1。此外，WEGO中国分公司原定于9月29日在上海开设的概念旗舰店也受到波及1。《我的英雄学院》此前曾因历史问题引发争议，2020年2月因漫画第259话中的角色名称"志贺丸太"遭到抵制并被下架1。
Japanese fashion brand WEGO announced a collaborative merchandise line with the anime "My Hero Academia," originally scheduled for September 18 release.1 The date sparked significant backlash in China, as September 18 marks the anniversary of a historically sensitive event.1 Following strong consumer opposition, WEGO's Chinese subsidiary issued an apology statement late on September 11, announcing the termination of the collaboration and removal of all promotional materials.1
The parent company in Japan has formally ended its partnership with "My Hero Academia" for this collaboration.1 The Chinese division had previously planned to open a concept flagship store in Shanghai on September 29.1 The anime series itself faced controversy in 2020, when a character name in manga chapter 259 sparked disputes, leading to the work being removed from circulation.1
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