三星在新西兰发布了一则营销广告,利用一位恰好同名同姓的普通人来冒充苹果CEO蒂姆·库克,借以宣传Galaxy Z Fold 8 1。这位主角来自帕默斯顿北部,不仅名叫"Tim Cook",外貌也与苹果高管相似 1。
广告采用了苹果产品发布会的经典风格,使用了"the future is here"这一标志性文案来介绍折叠屏手机 1。三星在官方推特上使用了#SwitchToGalaxy的标签推广此广告 1。同时,广告中还加入了对苹果库克最近更新的个人资料照片的调侃 1。
Samsung released an advertisement in New Zealand featuring a man who shares the name and resemblance of Apple CEO Tim Cook to promote the Galaxy Z Fold 8.1 The ad's protagonist is an ordinary resident from Palmerston North who happens to be named Tim Cook and bears a physical similarity to the Apple executive.1 The campaign mimics Apple's product launch video style, employing the phrase "the future is here"—a signature tagline associated with Apple's keynote presentations.1 Samsung's official social media posts accompanied the advertisement with the hashtag #SwitchToGalaxy.1
The advertisement also includes a jab at Apple's CEO, with references to Cook's recently updated personal profile photograph.1 The timing of the campaign coincided with Apple's introduction of the iPhone Duo.1
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