一位专栏作家通过职业篮球联赛的"摆烂"现象为切入点，探讨了羞耻感作为社会规范制约力正在衰退的问题1。在NBA的历史中，"摆烂"策略——即球队故意输球以获得更好的选秀权——日益普遍，其中最著名的案例是费城76人队前总经理Sam Hinkie在2013年至2015年间执行的"The Process"战略1。Hinkie于2016年被迫离职，但这一现象反映了更广泛的文化变化1。
历史上，NBA在1985年首次举行抽签大会，由委员长David Stern从塑料球中抽取球队信封以确定选秀顺序1。1996至1997赛季，波士顿凯尔特人队战绩为15胜67负，公开承认为了获得选秀权而摆烂1。但作者指出，现代社会的变化在于羞耻感的消退——正如Domonique Foxworth所说的那样："我们进入了一个优化文化，它移除了羞耻感曾经提供的护栏"1。为应对这一趋势，NBA去年宣布彻底改革抽签系统，对联盟最差的球队进行惩罚1。作者认为，无论是媒体生态的变化还是以投资回报率为中心的优化文化盛行，传统社会道德准则都已削弱，社会最终需要依靠直接监管而非羞耻感来维持秩序1。
A columnist has examined the declining role of shame as a social enforcement mechanism through the lens of deliberate losing in professional basketball.1 The phenomenon, known as "tanking," refers to teams intentionally losing games to secure better draft picks.1 Sam Hinkie, who served as general manager of the Philadelphia 76ers from 2013 to 2015, implemented this strategy systematically under what he called "The Process," ultimately resulting in his forced departure in 2016.1 The NBA's original draft lottery, established in 1985 with Commissioner David Stern drawing envelopes from plastic balls to determine selection order, has produced numerous instances of teams pursuing losing records—notably the Boston Celtics in the 1996-97 season, which finished with a 15-67 record while openly acknowledging their tanking strategy to position themselves to select Tim Duncan.1
The columnist argues that contemporary culture has undergone a fundamental shift away from relying on social shame to enforce behavioral norms.1 According to analyst Domonique Foxworth, "We have entered an optimization culture that has removed the guardrails that shame used to provide."1 This transformation, driven by media changes and a widespread focus on return on investment, has weakened traditional moral constraints, necessitating direct regulatory intervention rather than social disapproval to maintain order.1 In response to this erosion of norms, the NBA announced a comprehensive overhaul of its draft lottery system designed to penalize the league's worst-performing teams.1
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