Madonna、Justin Bieber、BTS和Shakira等艺人在世界杯首场中场表演中进行了11分钟的联合演出1。根据Luminate数据分析，这场演出对参演艺人的音乐流媒体表现产生了显著拉动效应。
Justin Bieber的《Everything Hallelujah》全球流媒体播放量增长最快，从表演前的592,000次增至1.25百万次，增幅达110%1。Madonna的《Music》流媒体播放量从193,000次增至321,000次，增长66%1。BTS的《Dynamite》从2.14百万次增至3.05百万次，增长43%1。Shakira与Burna Boy合作的《Dai Dai》全球流媒体播放量增长24%，从14.78百万次增至18.27百万次，其中美国地区的增长更为显著，达52%1。
上述数据对比了表演前两天与表演当天及次日的流媒体播放情况1。本次中场表演举办地点为纽约外围1。
A joint 11-minute halftime performance featuring Madonna, Justin Bieber, BTS, and Shakira at the World Cup generated significant streaming gains for the featured artists 1. The performance took place on Sunday outside New York 1.
Analysis of streaming data revealed that Justin Bieber's "Everything Hallelujah" experienced the largest proportional growth, with global streams jumping 110% from 592,000 to 1.25 million 1. Madonna's "Music" saw a 66% increase, climbing from 193,000 to 321,000 streams globally 1. BTS's "Dynamite" grew 43%, rising from 2.14 million to 3.05 million streams 1.
Shakira and Burna Boy's collaborative track "Dai Dai" also benefited from the exposure, with global streams increasing 24% from 14.78 million to 18.27 million 1. The song saw even stronger growth in the United States, where streams jumped 52% 1.
The streaming increases were measured by comparing data from the two days before the performance—Friday and Saturday—against the performance day and the following day, Sunday and Monday 1.
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