香港推出最新烟盒设计规定：更新12款健康忠告图像

香港特区政府卫生署控烟酒办公室发布了传统吸烟产品包装设计的最新规定1。新规要求烟盒外包装统一采用暗啡色且不得有纹理1，同时删除焦油和尼古丁含量标志1。此外，监管部门还将更新12款健康忠告图像1。现有香烟外包装需印有至少占包装总面积85%的警示图案1。

该法例已于9月11日刊宪1，将于2027年3月1日生效，相关措施将于2027年12月1日全面实施1。香港吸烟与健康委员会主席汤修齐指出，烟草商利用外包装的剩余空间推广产品1。新规的实施旨在削弱烟草品牌效应，防止烟盒设计被作为推广工具吸引青少年1。

Hong Kong's Department of Health has released new unified packaging design regulations for traditional smoking products, effective from March 1, 2027, with full implementation by December 1, 20271. The new standards mandate that cigarette packages use a uniform dark brown color without any texture, and require the removal of tar and nicotine content labels1.

The regulations introduce 12 updated health warning images to replace existing graphics on cigarette packaging1. Currently, Hong Kong requires warning graphics to cover at least 85 percent of the total package surface area1. According to the Chair of the Hong Kong Council on Smoking and Health, tobacco manufacturers have been using remaining packaging space to promote their products1. The government's measure aims to diminish brand recognition effects and prevent cigarette packaging design from being leveraged as a marketing tool to attract youth1. The relevant legislation was gazetted on September 111.