国家广播电视总局发布的《微短剧发展管理办法》自2026年9月1日起正式施行，成为我国首部专门针对微短剧的部门规章1。该办法通过分类管理、内容规范、算法治理等措施，将推动微短剧行业从追求数量向重视质量的转变1。
办法对微短剧内容进行了明确规范1。微短剧被分为一、二、三类，实行分类备案公示和发行许可制度1；划定了11条内容红线1。针对快速增长的AI生成内容，要求AI生成微短剧需在每集明显位置添加提示标识1。在算法推荐方面，平台应优先推荐优质微短剧，不得使用诱导沉迷的算法模型1。
微短剧行业的规模已相当可观。截至2025年12月，我国短视频用户规模达10.74亿人，微短剧用户人均单日使用时长达129分钟1。上半年各平台共上线微短剧36.7万部，其中平均每天超过1500部AI新剧涌入市场，占比超过74%1。
Beginning September 1, 2026, the Measures for the Development and Management of Micro-Short Dramas, released by the National Radio and Television Administration, officially came into force as China's first departmental regulation specifically targeting micro-short dramas.1 The regulation implements a classification management system, establishes eleven content guidelines, and regulates algorithmic recommendation practices to integrate platform traffic distribution into the governance framework.1 These measures aim to redirect the micro-short drama industry away from pursuing volume toward emphasizing quality while simultaneously encouraging innovation and international distribution.1
The regulatory framework categorizes micro-short dramas into three tiers, each subject to classification filing and disclosure systems as well as distribution licensing requirements.1 AI-generated micro-short dramas must display a prominent disclosure label on each episode.1 Platforms are mandated to prioritize the recommendation of high-quality content and prohibited from employing algorithms designed to encourage addictive viewing behavior.1 As of December 2025, China's short-video user base reached 1.074 billion people, with micro-short drama users averaging 129 minutes of daily consumption.1 In the first half of the year, platforms released a combined 367,000 micro-short drama titles, with over 1,500 new AI-generated series entering the market daily and accounting for more than 74 percent of all new releases.1
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