苹果公司发布了iPhone 18 Pro和iPhone 18 Pro Max两款旗舰机型，搭载首款2纳米制程工艺的A20 Pro芯片1610。iPhone 18 Pro起售价1199美元（国行9999元），iPhone 18 Pro Max起售价1299美元（国行10999元），相比前代产品各上涨100美元12478。预订从9月12日开始，9月18日正式发售124。
新机型在摄像系统、电池续航和设计方面实现重大升级。iPhone 18系列首次配备可变光圈主摄像头，支持手动调节光圈156。国行版本后置搭载三颗4800万像素摄像头，支持0.5倍、1倍、2倍、4倍、8倍光学变焦，支持4K 120fps杜比视界视频810。电池续航创历史新高，iPhone 18 Pro视频播放续航达36小时，iPhone 18 Pro Max达45小时14。此外，新机支持15分钟内充电至50%，5分钟快充可获得6小时视频播放时间14。
在芯片性能方面，A20 Pro采用6核CPU、7核GPU架构，CPU性能提升20%，GPU性能与带宽均提升40%610。芯片内置双16核Neural Engine，AI处理能力为前代产品的两倍110。新机搭载iOS 27系统和测试版Siri AI功能，支持15种语言1。
外观设计方面，iPhone 18 Pro系列保持与前代相似的设计语言，采用铝合金机身5。两款机型提供深黑、银色、冰川蓝和勃艮第红四种配色58。iPhone 18 Pro重211克，iPhone 18 Pro Max重249克，比前代增加18克，成为苹果历史上最重的Pro Max机型12。屏幕尺寸分别为6.3英寸和6.9英寸210。
新机支持eSIM单卡设计、Wi-Fi 7连接、C2调制解调器114，超瓷晶面板抗刮划能力提升至3倍10，支持6米深水下停留最长30分钟10。存储版本提供256GB、512GB、1TB、2TB可选48。苹果首次推出Apple Reference Image功能用以证明照片真实性1，并在材料上采用40%回收内容、100%回收钴、85%回收铝1。
苹果在本次秋季发布会上跳过了基础版iPhone 18的推出1113。此外，行业内出现普遍的涨价趋势，谷歌和三星也在近期推出新机型并采取相同或类似的价格上调策略7。
Apple has introduced the iPhone 18 Pro and iPhone 18 Pro Max, marking the company's latest flagship smartphones. The iPhone 18 Pro features a 6.3-inch display and starts at $1,199, while the 6.9-inch iPhone 18 Pro Max begins at $1,299—both representing a $100 price increase over their predecessors.12 Pre-orders commence on September 12, with official availability beginning September 18.12
The new devices are powered by Apple's A20 Pro chip, the company's first processor built on 2-nanometer technology.16 The chip incorporates a six-core CPU with a 20 percent performance boost and a seven-core GPU delivering a 40 percent improvement, paired with a dual Neural Engine architecture.16 Both models arrive with iOS 27 and a beta version of Siri AI supporting 15 languages.1
Photography capabilities have been substantially enhanced through the introduction of a variable-aperture 48-megapixel Fusion main camera that permits manual adjustment across four aperture settings.15 The devices also include Apple's new Reference Image feature, designed to verify photograph authenticity.1
Battery endurance reaches record levels for the Pro line, with the iPhone 18 Pro offering up to 36 hours of video playback and the Pro Max delivering 45 hours.14 Fast charging capabilities enable 50 percent charge in approximately 15 minutes, while a five-minute charge provides seven hours of video playback on the Pro Max.14 Both models support Wi-Fi 7 and feature eSIM-only connectivity.1
The devices are constructed with 40 percent recycled content, 100 percent recycled cobalt, and 85 percent recycled aluminum.1 Available colors include black, silver, glacier blue, and burgundy.58 The iPhone 18 Pro Max weighs 249 grams, making it the heaviest Pro Max model in Apple's history, representing an 18-gram increase from its predecessor.12
Apple's VP of Product Marketing, Greg Joswiak, stated: "With iPhone 18 Pro, we've made advancements to the areas our users care about most: camera, performance, battery, and intelligence."1 Notably, Apple skipped releasing a standard iPhone 18 model at this launch.11
In certain markets, pricing reflects regional variations. Chinese consumers face starting prices of 9,999 yuan for the Pro and 10,999 yuan for the Pro Max, representing increases of approximately 19 percent over previous-generation models.810 Both models support up to 2TB of storage.410
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