苹果在秋季发布会上正式推出首款折叠屏手机iPhone Duo，起价1999美元12，国行定价15999元起810。该设备采用宽短机身设计2，配备7.6英寸内屏和5.4英寸外屏，两块屏幕均支持120Hz刷新率810。iPhone Duo搭载A20 Pro处理器810，采用屏下摄像头技术69实现全面屏，机身采用航空级钛金属材质并通过IP68认证10。苹果在产品设计中采用定制纳米纹理显示材料以最小化屏幕折痕的可见性7，屏幕刚性比行业内其他显示屏高出40%16。iPhone Duo将于10月16日开始预订，10月23日上市8。
同步发布的还有iPhone 18 Pro系列，起价分别为1199美元和1299美元1，国行价格为9999元和10999元12。iPhone 18 Pro系列升级了相机配置，采用48MP传感器、6叶片可变光圈，并支持4K Dolby HDR Vision录制1。iPhone 18 Pro Max续航达30小时，为iPhone史上最长电池续航12。
在可穿戴设备方面，Apple Watch Series 12和Ultra 4分别起价399美元和499美元1，国行售价为2999元和6499元12。两款新表均搭载S11芯片和全新Health Sensing System健康传感系统311，心率测量频率达到每五秒一次3。新款手表新增Sound Recognition功能，可识别警报声、门铃声和婴儿哭声1。此外，Apple Watch还支持"Live Rewind"显示过去15秒对话文本和"Siri Recap"回顾日常对话要点14。苹果发布文档说明这些新型Siri AI音频智能功能如何平衡环境监听与隐私保护，声称原始音频由S11芯片的Secure Exclave专用硬件处理，不被保存为文件且不可被操作系统、应用或苹果访问4。
苹果推出了AirPods 5，起价129美元14，国行定价999元12。新款耳机支持降噪提升50%、单次续航5小时（加充电盒总计22小时）1。苹果还重新设计了Health应用1。新任CEO约翰·特努斯在此次发布会上首次执掌苹果后亮相12。
Apple has introduced its first foldable smartphone and a suite of upgraded devices at its autumn product launch. The iPhone Duo, priced at $1,999 for the base 256GB model 12, marks Apple's entry into the foldable phone market with a wide, short-form design 2. The device features a 7.6-inch inner display and 5.4-inch outer display, both supporting 120Hz refresh rates 1810. Both screens employ custom nanotextured display materials to minimize crease visibility 7, and Apple states the inner screen is "exceptionally smooth and flat," with rigidity 40 percent higher than comparable industry displays 16. The device supports 31 hours of video playback on the inner screen and 44 hours on the outer screen 1, while offering all-day battery life up to 24 hours on a full charge 810. Preorders begin October 16, with availability starting October 23 18.
The foldable incorporates an under-display camera on the inner screen 6910 and runs Apple's A20 Pro processor with a 35 percent performance uplift compared to the iPhone 17 Pro 10. The device includes a 12-megapixel front camera and dual 48-megapixel rear sensors featuring a variable aperture with six blades 110. At 5.2mm thick when unfolded 10, the iPhone Duo features an aerospace-grade titanium body with IP68 water and dust resistance 10 and supports Apple Pencil 10. The hinge comprises over 100 components designed to minimize stress and creasing 16.
Alongside the foldable, Apple released the iPhone 18 Pro starting at $1,199 and iPhone 18 Pro Max at $1,299, a $100 increase from the prior generation 1. Both models feature upgraded 48-megapixel sensors, variable-aperture cameras, and support for 4K Dolby HDR Vision recording 1. The iPhone 18 Pro Max offers 30-hour battery life, the longest ever for an iPhone, achieved through the A20 Pro chip's 2-nanometer process and doubled neural engine capabilities 12.
Apple's wearable lineup expanded with the Watch Series 12, starting at $399, and the Watch Ultra 4 at $499 1. Both incorporate the new S11 chip and Health Sensing System, which measures heart rate every five seconds with improved optical diodes, larger electrode surface area, and more efficient green LEDs 3. The updated devices introduce Sound Recognition to identify alarms, doorbells, and infant cries 1, along with Live Rewind, displaying the prior 15 seconds of conversation text, and Siri Recap, which summarizes daily voice interactions 1. Apple released documentation explaining that raw audio from these features is processed by dedicated Secure Enclave hardware on the S11 chip, never stored as files, and inaccessible to the operating system, applications, or Apple itself 4.
AirPods 5 launch at $129 with 50 percent enhanced noise cancellation and five hours of battery life per charge, totaling 22 hours with the charging case 1. Apple also redesigned its Health app, introducing new capabilities across the product ecosystem 11. The presentation marked the debut appearance of new CEO John Ternus leading Apple following his appointment 612.
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