英国摇滚乐队Muse失去了其多年使用的社交媒体账号@Muse。1该乐队自1999年起注册了商标,长期以来在社交平台上使用@Muse账号。1Meta于9月周二正式发布AI代理产品Muse时,已获得了这一账号,导致乐队被迫在Instagram和X平台上改用@museband账号。1其中Instagram账号改用时间在7月,X平台账号也随之更改。1据报道,Mark Zuckerberg等Meta高管在早期关于AI代理Muse的发布帖子中错误地标记了乐队的账号,这被称为"bug"。1
这并非Meta首次因推出新产品而收购用户名。1该公司曾在2021年收购@Meta Instagram账号,该账号原为一家摩托车杂志所有;2023年推出Threads时,后来获得了@threads账号,其原持有者为American Threads服装零售商。1此事再次引发对大型平台是否滥用权力收购用户名的质疑。1类似的争议也在其他平台出现,Elon Musk接管X时,原@X账号持有者被告知将失去该用户名。1
Meta's newly launched AI agent product, also named Muse, has claimed the @Muse social media handle that the British rock band Muse had used for years 1. The band, which registered the trademark in 1999, was forced to transition to alternative usernames across platforms, switching to @museband on both Instagram and X 1. The takeover occurred in July on Instagram, with changes detected on Reddit as early as June 1.
When Meta officially unveiled its AI agent Muse on Tuesday in September, the company had already secured the @Muse account handle 1. Early posts about the AI product by Mark Zuckerberg and other Meta executives mistakenly tagged the band's account, an issue later characterized as a "bug" 1. The incident has reignited concerns about whether large tech platforms abuse their authority to seize usernames from existing users 1.
This is not Meta's first instance of appropriating established social media handles. The company previously acquired the @Meta Instagram account in 2021, which had originally been held by a motorcycle magazine 1. Similarly, when Meta introduced Threads in 2023, it obtained the @threads account that had belonged to American Threads, a clothing retailer 1. The pattern extends beyond Meta: when Elon Musk took over X, the platform's original @X account holder was informed they would lose the username 1.
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