鲍勃·琼斯创办的新西兰党在1984年大选中获得了全国12%的选票，尽管支持度广泛，但在当时的第一往复制下未能赢得任何议席1。这个政党以其激进的竞选风格著称，琼斯甚至公开表示"我们会屠杀那些混蛋"1。尽管琼斯曾称竞选是"我这辈子做过的最糟糕的事情"1，新西兰党的存在仍对穆尔多恩政府的支持率造成了腐蚀性影响。穆尔多恩本人评价称，这"是一个鲍勃·琼斯的党，完全围绕鲍勃·琼斯转。如果把他拿掉，就什么都没有了"1。
穆尔多恩在1984年6月宣布提前举行大选1，最终工党获得胜利。工党推翻了穆尔多恩政权的保护主义政策，开启了激进经济改革的新时代1。这次选举的长期影响深远：30年内，新西兰采纳了新的比例代表制选举制度1。
Billionaire entrepreneur Bob Jones founded the New Zealand Party to challenge the established political order in the 1984 general election, capturing 12 percent of the national vote despite securing no parliamentary seats under the first-past-the-post electoral system 1. The party's unexpectedly strong showing delivered a corrosive blow to Prime Minister Robert Muldoon's conservative government, which had called an early election in June 1984 1. Jones adopted the combative campaign slogan "We'll slaughter the bastards" to mobilize voters dissatisfied with the status quo 1.
The New Zealand Party's electoral performance, though failing to translate into representation, fundamentally altered New Zealand's political trajectory 1. Labour ultimately prevailed in the election, dismantling Muldoon's protectionist policies and ushering in an era of radical economic reform 1. Muldoon himself dismissed Jones's party as a one-man vehicle, remarking that "it is a Bob Jones party, centred entirely around Bob Jones; if you took him away, there would be nothing" 1. Despite his outsized influence on the election outcome, Jones expressed profound ambivalence about the campaign experience, stating "I hate it. It's the worst thing I've done in my life" 1.
The ripple effects of the 1984 election extended well beyond that year 1. Within three decades, New Zealand adopted a proportional representation electoral system, a shift partly catalyzed by the democratic deficit exposed when the New Zealand Party's substantial vote share yielded zero seats 1.
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