苹果公司于9月9日至10日举办秋季新品发布会，由新任首席执行官约翰·特努斯主持，这是他接替蒂姆·库克担任CEO后首次主持的产品活动2346。本次发布会推出了苹果首款可折叠手机iPhone Duo以及iPhone 18 Pro系列新机型，苹果在线商店已关闭进行维护1。
iPhone Duo采用创新折叠设计，外屏5.4英寸至5.5英寸，内屏7.6英寸至7.8英寸1111518。该款手机采用苹果自研铰链1，钛金属边框和陶瓷纤维加强11，是苹果在三星Galaxy Fold推出超过七年后才推出的可折叠产品11。iPhone Duo配备A20 Pro芯片18，定价从1999美元起101819，10月16日开始预订，10月23日正式上市18。特努斯表示"iPhone Duo是自初代iPhone以来最具变革性的改变"18。
本次发布会还宣布推出iPhone 18 Pro和iPhone 18 Pro Max，两款机型价格较前代上升100美元13。新款Pro机型采用铝合金机身5，新增樱桃红等配色，灵动岛宽度进一步收窄1。基础版iPhone 18推迟至春季上市13。
Apple Watch Series 12在发布会上亮相，搭载全新Health Sensing System健康传感系统，集成升级的Siri AI功能，包括常驻Siri和AI日报摘要功能1217。该手表推出陶瓷版本选项，这是苹果自2019年Series 5以来首次在手表上提供陶瓷材质，陶瓷版起价899美元14。苹果还发布了第五代AirPods18。
特努斯在会上表示"我认为你会喜欢将要看到的内容"4。苹果预计将在10月第二场发布会推出智能家居显示屏、新款Apple TV、HomePod mini和OLED屏MacBook Pro等硬件产品1。
Apple held its fall product launch event under the leadership of newly appointed Chief Executive Officer John Ternus, marking his first major public product announcement since assuming the role on September 1, succeeding Tim Cook.46 This represented Apple's first product event led by a new CEO in over a decade.4 Ternus, who joined Apple in 2001 and previously served as vice president of hardware engineering, expressed confidence in the company's direction, stating "I think you're gonna like what you're gonna see."4
The centerpiece of the announcement was iPhone Duo, Apple's first foldable smartphone.71115 The device features a 5.4-inch external display and a 7.6-inch internal screen.111518 The inner display measures 50 percent larger than the iPhone 18 Pro Max screen and 80 percent larger than the iPhone Pro.11 iPhone Duo utilizes a titanium frame with ceramic fiber reinforcement11 and incorporates Apple's proprietary hinge design.1 The phone is priced starting at $1,999 for the 256GB model, with options extending to 2TB storage capacity.18 Pre-orders began on October 16, with availability launching on October 23 across more than 70 countries and regions.18 The device is powered by the A20 Pro chip, delivering 35 percent performance improvement over the iPhone 17 Pro and supporting 4K recording at 120 frames per second.18 Battery performance includes up to 31 hours of video playback on the inner screen and 44 hours on the outer screen, with fast charging reaching 50 percent in approximately 20 minutes.18
Alongside the foldable device, Apple announced the iPhone 18 Pro and iPhone 18 Pro Max,510 featuring an aluminum chassis replacing titanium,5 a vapor chamber cooling system, and camera bar design.5 The new Pro models include a variable aperture camera and enhanced processing capabilities10 and are available in orange, silver, and deep blue colorways.5 Pricing for the Pro models increased by $100 compared to the previous generation.13 Apple delayed the standard iPhone 18 until spring 2026, prioritizing the higher-margin Pro and foldable models.13
The Apple Watch Series 12 was also unveiled, incorporating the new Health Sensing System for enhanced heart rate monitoring, with measurements taken every five seconds.12 The device features the S11 chip, Apple's most powerful wearable processor, and introduces Audio Intelligence capabilities including Live Rewind and Siri Recap, with AI summary functions launching later in 2026.1217 Heart rate variability measurement frequency increased 24 times over the previous generation, and a new readiness score provides daily recommendations.12 Battery life improved 25 percent for everyday use and 50 percent for charging speed, with 15 minutes of charging providing 12 hours of runtime.12 The Series 12 also returns the ceramic case option in pearl white or midnight blue, priced from $899 for the 42mm model and $949 for the 46mm variant, compared to the standard aluminum model starting at $399.1214
Apple also introduced AirPods 5, updating the AirPods 4 line.8 The new wireless earbuds continue the open-ear design and active noise cancellation capabilities established by their predecessors.8
Apple's online retail store underwent maintenance to support the product announcements.1 A second product event is anticipated in October featuring smart home displays, new Apple TV units, HomePod mini updates, and an OLED MacBook Pro.1 Apple Intelligence and Siri AI features are scheduled to roll out September 14 with iOS 27, though availability is initially limited to English language support and will not be available on EU iOS devices.18
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