前英国首相莉兹·特拉斯正在重启其播客项目,与主持人迈克·格雷厄姆合作,在YouTube频道UKLive上每周进行两次直播1。这一合作旨在扩大特拉斯此前播客的受众规模,该播客曾因收视惨淡而难以实现商业变现1。特拉斯原有播客每集观看人数少于4000次,远低于YouTube进行广告变现所需的水平1。
新合作将利用格雷厄姆频道的既有影响力。UKLive频道拥有179000名订阅者,年内容数达1700条,总浏览量达4100万次,月度广告收入数千英镑1。除格雷厄姆外,特拉斯还将与包括劳伦斯·福克斯在内的其他政论人士在该频道进行合作1。格雷厄姆因曾声称"可以种出混凝土"而闻名,后来被鲁珀特·默多克旗下的TalkTV频道解雇1。Ofcom前标准总监克里斯·巴纳特瓦拉指出,YouTube等平台目前处于广播监管的灰色地带1。
Former British Prime Minister Liz Truss is relaunching her podcast through a partnership with broadcaster Mike Graham's YouTube channel UKLive, featuring twice-weekly live broadcasts 1. The move comes after her previous podcast struggled to gain traction, with episodes typically drawing fewer than 4,000 views—below the threshold required for YouTube monetization 1.
Graham's channel, which boasts 179,000 subscribers, has generated 41 million total views and produces approximately 1,700 pieces of content annually, generating thousands of pounds in monthly advertising revenue 1. By leveraging this established platform, Truss aims to expand her audience significantly. The relaunched program will feature political commentary alongside other commentators, including Lawrence Fox 1.
Graham has become a recognizable media figure, notably for his claim that concrete could be grown—a statement that later contributed to his departure from Rupert Murdoch's TalkTV channel 1. According to Chris Barnett, former standards director at Ofcom, platforms such as YouTube operate within a regulatory gray area regarding broadcast oversight 1.
评论
还没有评论,欢迎留下第一条。