苹果即将发布新款折叠iPhone，其定价策略备受中国市场瞩目1。当前中国手机行业正经历全面涨价潮，受AI芯片短缺的影响，2026年手机价格涨幅为200至1000元人民币，同配置机型相比2025年同期上涨超过20%1。华为Mate XT 2非凡大师三折叠手机起售价为1万9999元人民币，小米新款折叠手机定价也超过1万元人民币1。分析人士认为，苹果的定价决策将成为影响行业竞争格局的关键变量1。
此前苹果已调高部分iPad、Mac电脑的售价1。市场对iPhone折叠机的需求热度也反映在代购服务中，相关代购服务费大多在500至700元之间1。
Apple is poised to unveil a new foldable iPhone model, with market observers in China closely monitoring its pricing approach amid intensifying competition in the premium smartphone segment.1 The timing arrives as China's mobile phone industry experiences a broad price increase across 2026, with devices rising between 200 to 1,000 yuan, representing over 20 percent markup compared to models with identical specifications from the previous year.1
Rivals have already staked their positions in the foldable market. Huawei's Mate XT Extraordinary Master, a tri-fold device, carries a starting price of 19,999 yuan, while Xiaomi's latest foldable model is priced above 10,000 yuan.1 Industry analysts view Apple's pricing decision as a critical variable that will shape competitive dynamics moving forward.1 Pre-order services for the anticipated iPhone foldable are commanding fees predominantly ranging from 500 to 700 yuan.1 Apple has already signaled openness to price adjustments, having raised prices on select iPad and Mac computer models previously.1
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