Apple将在加州库比蒂诺总部举行秋季产品发布会，预计于太平洋标准时间上午10点进行，主题为"Surprise and Shine"1。此次发布会最受瞩目的产品为首款折叠屏iPhone，这将是iPhone自2007年推出以来最重大的产品变革1。这款折叠屏设备关闭状态下屏幕尺寸为5.5英寸，打开后为7.8英寸1，预计价格超过2000美元1，可能命名为iPhone Fold或iPhone Ultra1。
新任CEO John Ternus将首次以CEO身份登台主持本次发布会1。除折叠屏iPhone外，此次发布会还预计推出iPhone 18 Pro、iPhone 18 Pro Max、更新版Apple Watch、新型AirPods以及首款触屏MacBook1。折叠屏iPhone预计不配备Face ID，仅提供Touch ID1。相比之下，竞争对手Google Pixel 11 Pro Fold的售价为1899美元1。
Apple is preparing to hold its autumn product launch event at its headquarters in Cupertino, California, with a focus on introducing its first foldable iPhone, marking the most significant product transformation for the iPhone since its launch in 2007 1. The event, themed "Surprise and Shine," is scheduled to begin at 10 a.m. Pacific Standard Time 1. John Ternus, who assumed the role of CEO on September 1, will take the stage as chief executive for the first time to oversee the presentation, succeeding Tim Cook 1.
The anticipated folding iPhone is expected to feature a 5.5-inch display when closed and expand to 7.8 inches when opened 1. Apple is projected to forgo Face ID technology on this device and instead rely solely on Touch ID for authentication 1. The foldable model's price is anticipated to exceed $2,000, positioning it competitively against rivals such as Google's Pixel 11 Pro Fold, which retails at $1,899 1. The device may be marketed under the name iPhone Fold or iPhone Ultra 1.
Beyond the folding iPhone, Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, updated Apple Watch models, new AirPods variants, and the company's first touchscreen MacBook 1.
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