美国图书市场在过去十年经历了戏剧性的转变。12015年畅销书榜单中虚构类仅占6部、非虚构类占19部，而到2025年这一格局完全反转，虚构类增至18部、非虚构类仅余7部。12025年非虚构类畅销书榜总销售量仅42000册，同周最畅销的两部虚构类作品就售出52000册。1
这种市场萎缩背后反映了美国民众信心的深层危机。根据盖洛普民调数据，美国媒体信任度从五年前的40%下滑至目前的28%，完全不信任媒体的比例则从24%上升至34%。1这一信任危机直接冲击了以信息传递和知识学习为核心的非虚构类阅读需求。1
在非虚构类畅销书的创作生态中，2025年前25大畅销非虚构书中男性作者占15部，女性作者8部，组织著作2部。1而在阅读人群中，虚构类阅读者中女性占80%，非虚构类则为50-50的男女分布。1
The American nonfiction book market has undergone a dramatic reversal over the past decade, with fiction titles now dominating bestseller lists where nonfiction once reigned.1 In 2015, nonfiction accounted for 19 of the top bestsellers compared to just 6 fiction titles, but by 2025 this ratio had inverted sharply—fiction claimed 18 positions while nonfiction fell to only 7.1 The disparity extends to sales volume: in a recent week, the two leading fiction releases alone generated 52,000 copies in sales, while the entire nonfiction bestseller list moved just 42,000 copies.1
Experts attribute this shift to eroding public trust in media, professional expertise, and institutional authority.1 According to Gallup data, media trust in the United States has declined to 28 percent from 40 percent five years earlier, with those expressing complete distrust rising from 24 percent to 34 percent.1 This erosion of confidence has diminished reader appetite for information-focused and educational reading, the traditional foundation of nonfiction's market appeal.
Gender dynamics in the nonfiction space reveal another dimension of the market's composition.1 Among the 25 best-selling nonfiction works in 2025, female authors account for 8 titles, male authors for 15, and organizations for 2.1 Meanwhile, the readership for fiction skews predominantly female at 80 percent, whereas nonfiction readership remains evenly divided between men and women at 50-50.1
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