义乌国际小商品市场迎来第六次迭代升级。1将于2025年10月正式开业的全球数贸中心，标志着这一传统交易场所向融合人工智能、直播电商、跨境支付等数字服务的生态系统转变。1商户通过"世界义乌"大模型和Chinagoods等平台，能够借助一部手机完成多语种直播、订单承接、跨境结算等全链路交易。1
数字化转型的成效已初步显现。12025年义乌共开展网红直播带货122.04万场，零售额达856.60亿元，较五年前的18.33万场和207.02亿元大幅增长。1Chinagoods平台已服务商户6万家，在架商品超1702万个，注册采购商超550万人。1"世界义乌"大模型累计服务商户超3.7万家，惠及近30万人次。1全球数贸中心入驻商户中，"商二代""创二代""新生代"占52%，拥有自主品牌或经营IP产品的商户占57%。1
义乌正通过国际开放和物流枢纽建设扩大全球连接范围。1截至2025年7月，义乌外资主体突破1万户，成为全国首个外资主体破万的县级市，其中来自共建"一带一路"国家和地区的占81%。12025年6月27日，义乌（苏溪）国际枢纽港正式启用。1金华（义乌）被列为全国14个中欧班列集结中心之一，"义新欧"班列覆盖欧亚大陆50多个国家、160多个城市，截至8月7日出口集装箱已突破10万标箱。1到2025年年末，义乌外贸进出口首次突破8000亿元，出口规模超过全国25个省份。1
Yiwu's International Commodities Market is undergoing its sixth major iteration, marking a fundamental shift from a traditional physical trading hub to a digital commerce ecosystem. The Global Digital Trade Center, set to officially open in October 2025, will integrate artificial intelligence, live-streaming, and cross-border payment technologies to enable merchants to complete entire transaction cycles—from multilingual broadcasting to order fulfillment to international settlement—through a single mobile device 1.
The transformation reflects explosive growth in Yiwu's digital commerce sector. In 2025 alone, the city conducted 1,220,400 live-streaming sales events generating 85.66 billion yuan in retail sales, compared to 183,300 events and 20.702 billion yuan five years earlier 1. The Chinagoods platform now serves 60,000 merchants with over 17.02 million products listed and attracts more than 5.5 million registered buyers 1. Meanwhile, the "World Yiwu" large language model has cumulatively served over 37,000 merchants, benefiting nearly 300,000 user instances 1.
The incoming tenant profile signals a generational shift in market composition. Among merchants entering the Global Digital Trade Center, 52 percent are second-generation business operators or new entrepreneurs, while 57 percent hold independent brands or manage intellectual property products 1. By July 2025, Yiwu had surpassed 10,000 foreign-invested enterprises, becoming China's first county-level city to reach this milestone, with 81 percent originating from Belt and Road Initiative partner nations and regions 1.
Yiwu's infrastructure expansion strengthens its role as a global logistics node. The Yiwu (Suxi) International Hub Port commenced operations on June 27, 2025, located more than one hundred kilometers from the nearest ocean 1. Jinhua (Yiwu) was designated as one of fourteen national China-Europe Railway Express aggregation centers, with the "Yixin Europe" route serving over fifty countries and more than one hundred sixty cities across the Eurasian continent 1. As of August 7, container exports via the railway exceeded 100,000 standard containers 1.
By year-end 2025, Yiwu's total import-export trade is projected to exceed 800 billion yuan for the first time, with export volume surpassing that of twenty-five Chinese provinces 1.
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