AI形象授权业务的参与范围正在不断扩大。1曾经由知名艺人率先探索的这一领域，如今已向普通用户敞开大门，用户只需通过平台登录上传个人形象即可实现授权。1普通人可按成片参演时长付费进行变现，而专业演员则采用"一人一议"模式，根据使用范围和时长进行分级定价。1
对参与者而言，这项业务提供了多样化的变现渠道。1普通人可将形象用于个人影像留存、家庭纪念、AI影视剧参演、短视频制作和虚拟直播等场景，1而知名艺人则可突破年龄、档期限制，延长职业周期，盘活经典IP。1
然而，这一新兴业务也伴随着显著的法律和安全风险。1肖像权作为人格权，不能转让或买断，仅可进行使用授权；1人脸、声纹等属于敏感生物信息，需获得单独明示同意。1目前市场上存在的问题包括某些不良平台暗藏"永久授权""允许转授权""用于模型训练"等条款。1
为保护各方权益，法律专家和业内人士建议参与者在签署合同时严格限定授权期限和指定项目，针对人脸、声纹分别签署单独同意条款，并要求平台在合同到期后完整删除原始素材、训练模型及衍生数据。1
AI image licensing services have grown beyond initial celebrity experiments to include ordinary users, with platforms now allowing individuals to upload personal images and authorize their use through simple login processes.1 The business model offers monetization opportunities for participants while reducing production costs across the industry, yet it presents significant legal and security challenges that require careful regulation.
The pricing structures vary based on participant status and usage scope.1 Regular users pay fees calculated according to the duration of their screen time in final productions, while established entertainment professionals negotiate individually, with rates tiered by authorized use categories and time periods.1 For individuals, potential revenue applications include personal image archival and family commemoration, participation in AI-generated films and television content, short-form video creation, and virtual livestreaming.1 For celebrities, the technology offers opportunities to transcend age constraints and scheduling conflicts, effectively extending career longevity and revitalizing classic intellectual property assets.1
Legal protections remain underdeveloped in this emerging market.1 Portrait rights constitute personal rights that cannot be permanently transferred or purchased outright—only licensed for specific uses.1 Facial recognition and voice data are classified as sensitive biometric information requiring separate, explicit consent from users.1 Some platforms embed problematic clauses permitting perpetual authorization, transfers to third parties, and use of personal data for model training purposes.1 Legal experts and industry participants recommend that licensing agreements impose strict limitations on authorization duration and specified projects, require separate consent forms for facial and voice data, and mandate complete deletion of original materials, trained models, and derivative data upon contract expiration.1
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