Meta本周二推出了名为Muse的个人AI助手产品，目标用户为18岁及以上的人群2。这一举措是该公司多十亿美元战略调整的最新步骤，旨在加强自身在人工智能领域的竞争地位，追赶OpenAI、Anthropic和Google等对手1。
Muse能够执行多种日常任务，包括发送邮件、预订旅行、浏览网页、填表、在线购物和规划行程等24。该助手可以自主工作，代表用户进行各类操作和协商1。用户可通过独立应用、WhatsApp或网页访问Muse，该产品目前在美国首先推出24。
根据Meta首席执行官Mark Zuckerberg的阐述，这一产品符合其关于AI超级智能普及的愿景2。Zuckerberg曾表示："每个人都将拥有一个能理解你、你的目标和你关心的一切的非常强大的个人助手。你的助手将全天候代表你工作，改善你的人际关系、健康、职业、财务、家庭管理、爱好等"2。
为应对隐私顾虑，Meta强调Muse运行在专属安全虚拟机上，不会向广告系统分享数据或暴露用户密码24。该产品提供免费版本，同时推出Power（$20/月）和Maximum（$100/月）两个付费计划4。Meta计划未来将Muse集成至其AI眼镜产品中4。
Meta has introduced Muse, a personal AI assistant designed to help users with everyday tasks including email, travel booking, shopping, and long-term planning 2. The product represents the company's latest effort to strengthen its position in the competitive artificial intelligence market against rivals such as OpenAI, Anthropic, and Google 1.
Muse operates autonomously by connecting to users' email, calendar, and payment applications, capable of executing complex tasks ranging from sending emails and planning annual fitness goals to negotiating and filling out forms 24. The assistant is available through a dedicated website at muse.ai, standalone iOS and Android applications, and WhatsApp integration, with plans to integrate into Meta's AI-enabled glasses in the future 4. The service offers a free tier alongside paid plans priced at $20 per month for Power and $100 per month for Maximum 4.
The launch aligns with CEO Mark Zuckerberg's vision for democratizing AI superintelligence. Zuckerberg previously stated: "Everyone will have a very powerful personal assistant that understands you, your goals, and everything you care about. Your assistant will work on your behalf around the clock, improving your relationships, health, career, finances, family management, and hobbies" 2. Initially available only in the United States to users aged 18 and above, Muse runs on dedicated secure virtual machines designed to protect user privacy and prevent data sharing with Meta's advertising systems or password exposure 24.
The debut comes as part of Meta's multi-billion-dollar strategic shift to advance its artificial intelligence capabilities 1. However, the launch occurs amid longstanding consumer trust concerns stemming from Meta's privacy history, including a 2011 Federal Trade Commission settlement over unauthorized disclosure of user information, a $500 million FTC penalty in 2019 for eight privacy violations, and the Cambridge Analytica scandal 4.
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