苹果将于本周正式发布首款折叠屏手机iPhone Ultra，这是iPhone近20年来最大的单次设计变革1。该产品预计售价超过2000美元1，早期苹果目标售价为1,999美元，近期讨论过提至2,199美元，大容量版本可能接近3,000美元1。这款设备将成为新CEO约翰·特努斯上任后的首次重要亮相1。
苹果对折叠屏技术的研究时间远比业界预想更早1。库克在2020年亚洲之行后推动了该项目的加速，苹果硬件工程部门的内部研究甚至早于三星2019年推出的首款折叠屏手机1。折叠屏iPhone开发代号为"V68"，内部有员工称之为"iPhone Ultra"1。
在硬件设计上，该设备内屏约7.8英寸，外屏约5.5英寸，设计目标是让折叠后尺寸与护照相当1。产品搭配钛金属和铝合金铰链系统，配合康宁公司合作开发的定制盖板玻璃1。
市场前景方面，华尔街预计今年销量可能达到700万至1000万部1。根据IDC数据，折叠屏手机市场今年预计增长13%，出货量达2290万部1。
Apple is poised to unveil its inaugural foldable smartphone, the iPhone Ultra, this week, marking the most significant design overhaul for the iPhone in nearly two decades 1. The device represents the culmination of a development effort that accelerated following CEO Tim Cook's 2020 visit to Asia, though internal hardware engineering research at Apple predates even Samsung's 2019 Galaxy Fold launch 1.
The foldable iPhone is expected to carry a price tag exceeding $2,000, with early internal targets set at $1,999 and recent discussions potentially raising the figure to $2,199, while higher-capacity versions could approach $3,000 1. Carrying the internal development codename "V68," the device features an approximately 7.8-inch inner display and a 5.5-inch outer screen, engineered to match a passport's dimensions when folded 1. The phone incorporates titanium and aluminum alloy hinge systems paired with custom cover glass developed in collaboration with Corning 1. The launch comes as John Ternus assumes the CEO role on September 1, with Cook transitioning to executive chair 1.
Wall Street analysts forecast potential sales of 7 to 10 million units this year, while the broader foldable smartphone market is projected to grow 13 percent, reaching 22.9 million units in total shipments 1.
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