根据野村最新研究报告，抖音在7月首次超越微信，成为国内单一用户月均使用时长最长的应用1。报告显示，抖音用户日均使用时长约112-120分钟，而微信约为82-85分钟1。尽管微信的日活跃用户达9.31亿，远高于抖音的7.14亿，但抖音在用户粘性上增长势头更强，日活跃用户年增长率达19%，而微信仅为3%1。
字节跳动产品矩阵在中国移动互联网市场的优势进一步扩大1。字节系应用在TOP50互联网应用中占据40.9%的使用时长份额，较去年7月的33.6%提升7.3个百分点，超过腾讯系的29.1%1。这一变化表明字节跳动已成为国内移动互联网市场的主导者1。该研究报告由野村于9月8日发布1。
According to a latest research report from Nomura, Douyin achieved the top position in per-user monthly average usage duration among domestic applications in July, surpassing WeChat for the first time 1. Douyin users averaged between 112 to 120 minutes of daily usage, compared to WeChat's 82 to 85 minutes 1.
The broader market picture underscores ByteDance's growing influence across the Chinese digital ecosystem 1. The ByteDance family of applications captured 40.9% of total usage time among the top 50 internet applications, surpassing Tencent's portfolio at 29.1% 1. While WeChat maintained a substantially larger active user base at 9.31 billion daily active users compared to Douyin's 7.14 billion, Douyin's engagement metrics told a different story 1. Year-over-year growth rates further illustrated this divergence: Douyin grew 19% annually, while WeChat's daily active users expanded by just 3% 1. ByteDance's overall market share among the top 50 applications increased from 33.6% in July of the previous year to 40.9% in July 2024 1. The Nomura report, released on September 8, analyzed these trends across China's internet and new media sectors 1.
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