面对不断上升的新鲜农产品价格，澳大利亚家庭正在大幅缩减相关支出。根据Canstar针对超过2,500名购物者的调查，澳大利亚家庭每周新鲜果蔬支出从2025年的43澳元下降至今年32澳元，降幅达26%1。超过五分之一的购物者正在减少新鲜农产品摄入以节省开支1。供应链压力、燃料运费和肥料成本上升等因素推高了农产品价格1。
面对价格高企，消费者采取了各种应对策略。42%的购物者表示只能购买能够承受的产品而非理想食物1。33%的购物者选择购买"丑陋"果蔬，25%增加冷冻农产品采购1。12%的购物者通过减少购买重量来降低成本，包括去除西兰花茎等可食用部分1。6%的购物者在自助结账时故意选择更便宜的商品选项1。
在购物地点选择上，消费者的行为也随之改变。47%的购物者从两家不同超市购物以比较价格，18%则访问三家或以上超市1。此外，IGA超市在果蔬消费者满意度排名中超越连续五年排名第一的Aldi1。
Australian consumers are significantly reducing their spending on fresh produce as cost-of-living pressures intensify. According to a Canstar survey of over 2,500 shoppers, weekly fresh fruit and vegetable expenditure has declined 26 percent, falling from 43 Australian dollars in 2025 to 32 dollars this year 1. More than one in five consumers are cutting back on fresh produce consumption to manage their budgets 1.
Rising supply chain costs, fuel expenses, and increased fertilizer prices have driven up produce prices, forcing shoppers to adopt various cost-saving strategies 1. Among the tactics being employed, 42 percent of shoppers say they now purchase only what they can afford rather than their preferred foods 1. Others are opting for visibly imperfect produce, with 33 percent buying "ugly" fruits and vegetables 1. Additionally, 25 percent are purchasing more frozen produce alternatives, while 12 percent are reducing purchase quantities by trimming items like broccoli stems 1. A smaller segment—6 percent of shoppers—are deliberately selecting cheaper product options at self-checkout registers 1.
Shopping behavior has also shifted markedly, with 47 percent of consumers now visiting two different supermarkets, and 18 percent shopping at three or more locations to find better prices 1. In a notable change to retailer rankings, IGA supermarket has surpassed Aldi in produce consumer satisfaction, ending the latter's five-year streak as the top-ranked grocer 1.
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